Love it!

So stoked with this mascara! I'm new to the brand but chose it because of it's vegan/cruelty-free/no nasty chemicals credentials, and because they're an NZ company donating half their profits to supporting amazing causes – all winning attributes! My order was shipped and arrived suuuuuper fast, and I absolutely love the mascara – to be really honest when I removed the wand I thought "hmm I'm not sure about the texture of this", but that was purely based on sight and when I used it, was so pleasantly surprised! No clumping whatsoever, the brush is lovely and soft but large, and the mascara goes on nice and smooth. No irritation or any other complaints, I'll definitely be a repeat customer!

This is my favourite mascara, it is a beautiful consistency and makes my lashes look amazing. I don't use it often but it lasts so well!

Absolutely love this mascara!!!. Only mascara I use😍

This mascara really is superb!

Love your product.

This mascara is the best I have ever used - I wouldn't even go back to another brand!

Thankyou I'm a repeat customer of this brand have all the lipsticks now !! they are my Favourite especially the bold deep red !! On my 3rd and of course, Not to mention the Ethics

Love it

Love my mascara, would love more if it was waterproof

Lovelylippy

Loving my mascara, perfect wand, no clumps & lifts my lashes beautifully

This is my fave mascara, it doesn't clump or smudge! I love that it works well and is cruelty free cause that's a hard combo to find, I will.use this for as long as you sell it!!

I bought this mascara from it's beginning & have just purchashed again after a break. Used another brand which was good but not as good as this one. It's the best. Doesn't smudge & doesn't clog like others. Long lasting. Love it! Won't change again.

Love this mascara! It separates the lashes and doesn't clump. It doesn't smudge, but washes off fairly easily. Recommend